Santander

Santander World Race

On the occasion of The Santander Week, we took employees on an unusual journey. We created a scenario game and in 5 days we visited 5 countries where Santander has its offices, all through the virtual world. Nearly 50% of all employees (out of 3,000 employees) were involved in the game, helping to implement the idea of the project - actively promoting the value of the Santander Group as an employer, with teamwork and passion at the fore, and transforming the commitment into a game to work together for those in need.

INTERNAL
COMMUNICATIONS
DIGITAL
MARKETING
EVENT
MARKETING
NON-STANDARD
ACTIVITIES

About

50%

of Santander employees participated in the game

Over

312

teams were created for the competition

Over

2400

likes and nearly 200 comments on the action on the internal social networking site

As much as

40,000 PLN

raised by employees at a charity auction

Santander

Santander World Race

About

50%

Over

312

Over

2400

As much as

40,000 PLN

Clients